The Passive $1K Formula™

Hack Your Wealth And Make Your First Thousand Bucks Online


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You’ve heard and read dozens of success stories about people who’ve made money online.

And yeah, some of those stories seem farfetched and unbelievable.

But every now and then, you read one and think, “Why couldn’t I do that?”

You feel the possibility. You think about how it would feel to work fewer hours but see GROWTH in your bank account.

You brainstorm about selling something online that could make you money without requiring extra hours of work in your week.

You’re ready to explore the opportunity.

AND every time you look into how to make money online, you end up confused.

There are too many options, and it’s tough to know who to trust.

The more you research, the more your passion and excitement turn to overwhelm, insecurity, and indecision.


But what if you could find an EASY guide? A playbook to walk you through the step-by-step of growing your income online?


Imagine if you could. . .

Build a following of raving fans online who buy WHATEVER new product or service you announce next. . .

Add a substantial income stream to your family without more hours in the office . . .

Build enough wealth that you never have to worry about an “emergency fund” since you cash flow whatever you want. . .

Feel EMPOWERED around your money and know how to make more whenever you decide you want to . . .

Be location-independent instead of handcuffed to your desk. . .

STOP wasting time trying to find the best way to make money online and ONLY do what works. . .

Hey, I’m Jeff Rose. I’ve taken my online income from $152.91 to more than $3 million annually in less than a decade.

My own entrepreneurial journey has been quite the ride . . . from attempting to sell baseball cards on my grandma’s front porch (didn’t sell even one).

To dropping out of college and joining the Army National Guard, to racking up more than $30k in debt in college (despite the military paying for my school and me working 20 hours a week). ¯\_(ツ)_/¯

To trying out MLM (I may have gotten healthy from all those vitamins but my bank account sure didn’t).

Tons of trial and error and dozens of non-strategic moves down the road, I was able to crack the online code and build momentum through a blog - even though I had no clue what a blog was up until a few days before I created mine XD.

My blog is now gets over 900,000 page views a month, my book Soldiers of Finance has been published by a major NYC publishing house, and I’ve been featured on national news outlets like ABC News, Business Insider, Forbes, and CNN Money.


But even better than the public recognition for my business are the rewards my family and I get to experience:

We take multiple vacations a year without racking up debt.

I work no more than 25 hours a week.

I’m a present dad for my kids.

We don’t fear “emergencies,” because with plenty of cash in the bank, what most people call emergencies become simply “inconveniences.” An inconvenience is a heck of a lot better than an emergency, right?

We give like never before.

We’ve changed our family legacy. My parents filed bankruptcy twice - EACH! We’re teaching our kids how to be smart with money and setting them up for success.


Yep, life is GOOD!

But, looking back, I realize I could have gotten here SO MUCH FASTER.

See, when I was figuring out this online income stuff, I didn’t have a mentor or a guide.

Everything was trial and error. Late night Google searches after the kids had gone to bed. And testing things out seeing what would stick.

It would’ve been so awesome to have had a road-map --- a plan --- a step-by-step guide to keep me moving in the right direction.

So once I figured out this whole “make money online” thing, I knew I needed to share it with you.

So you don’t have to keep struggling. . .

So you can create a confident financial future. . .

So you can get your TIME back and start spending it with the people who matter most. . .

So you can get your LIFE back, really :-)


Introducing. . .

The Passive $1K Formula™

Hack Your Wealth And Make Your First Thousand Bucks Online

This online training program is for Wealth Hackers® seeking to grow their bank accounts by generating passive income streams through cutting-edge online business strategies, and it’s THE course I wish I had when I was figuring all this stuff out on my own.

I covered a little bit of the back story already, but let me give you a more complete picture.

I started my blog, in 2008 as a marketing tool for my financial planning practice.

The thought of generating hundreds, heck - THOUSANDS - of new leads from the internet was intoxicating to dream about.

There were only a few slight problems:

I really didn’t know what a blog was (I thought it meant being on MySpace)

I had to deal with my firms compliance department (these were the kids who were hall monitors in grade school)

I was very “un-techy” and had never built a website

I had recently left my original investment firm and our new son was born so I didn’t have a lot of extra time

My high school senior year English teacher told me I wasn’t a very good writer (and she was right)


Despite all of these potential roadblocks, I still managed through trial and error and investing hours upon hours into figuring this online marketing thing out.


Just to put that into context, here are some of the accomplishments I contribute all to my blog and online marketing efforts:

In 2019 my blog generated $3.2 million in revenue from affiliate marketing and banner ads. We’re on pace to 2x that in 2020.

My blog currently attracts over 900,000 pageviews every single month.

I’m adding over 100 new email subscribers to my email list daily.

Landed a book deal from NY publisher for Soldier of Finance. The book has led to tens of thousands of dollars of additional revenue.

The blog has given me tons of free media exposure (USA Today, Wall Street Journal, Fox Business) and has opened the door to become a contributor to places such as Forbes, US News and World Report, Investopedia, and Business Insider.

Paid over $250,000 as a “talent fee” to work with multiple Fortune 500 companies on collaboration brand projects.

Take multiple vacations per year and work less than 25 hours a week.

I don’t say this as a pat on the back, but to show you how I’ve finally figured out how to generate significant passive income streams online.

But every week I get emails from other aspiring wealth seekers on how to get started and do what I’ve done. Maybe you’ve sent me one of those emails. :)

If so, I’ve got great news for you . . .


Inside The Passive $1k Formula™

I’m literally opening my playbook and giving you exactly what I wished I had when I got started online.

I’m peeling back the curtain and giving you access to. . .

The exact method you can use to determine what topics you’ll cover and position yourself as a thought leader in your niche.

Every possible online marketing strategy I know that has netted me over 6 figures per month in passive income.

My specific process to write long and detailed posts—over 4,000 words!—that keep people’s attention—in less than 30 minutes (remember, I’m not even a good writer!)

Repeatable strategies—with step-by-step instructions—to get more traffic to your blog.

The method I use to convert casual readers to loyal subscribers . . . and then nurture them into repeat customers.

Every tool and system we use to run a 7-figure-a-year digital media company.

How to deal with the weird questions (and looks) you’re going to get from your family and friends when they see you start making major money online (bonus: how to turn down those endless requests from strangers to pick your brain over coffee).


Sounds exciting, right?! Here’s how it works:

When you join The Passive $1k Formula™, you’ll get immediate access to our training hub, where all of your lessons and resources will be in one convenient spot.

The Formula includes a crash-course INTRO to the Wealth Hackers® system and FIVE unique wealth growth modules, each designed to help you gain traction QUICKLY in growing your bank account.

Introduction to the Wealth Hackers® System:

Passive Income Re-Defined - The 70/25/5 Passive Income Method™

Passive Income without a ton of work on the front-end is a myth.

But the great news is that the ton of prep work doesn’t have to feel so draining when you’ve got a clear plan laid out before you.

And those who persevere and put in the required work WILL see the amazing benefits passive income can bring.

The 70/25/5 Passive Income Method™ is your foundation for what it takes to achieve making money while you sleep. Here’s the skeleton outline (you’ll get the full details inside the Formula). . .

70% of your time is required to create the passive income stream (product, business, service). We teach you how to create various products and services inside the Formula.

25% of your time is required to build processes/systems and outsourcing/delegating to support the passive income stream. We’ve got you covered with all of the systems and processes we use inside the course.

5% of your time is required to maintain the process. We give you guidance on minimizing your maintenance time and maximizing your results.

Master Your WH™ Mindset

Before we officially begin teaching you the Passive $1k Formula™, we’re going to give you skills to make your WH™ Mindset strong and resilient.

The Formula will show you that there are almost endless ways to Hack Your Wealth, so not every method you try is going to be a home-run.

But Wealth Hackers® DON’T FAIL.

They learn through their courageous action taking and willingness to persevere.

The $100 Inside The Park Homerun

When I received my Google Adsense check for $152.91 (my first official passive income) it was a breakthrough moment for me.

Much like a little leaguer hitting an “inside the park homerun” which is usually a single and 3 errors by the other team, it’s a moment you never forget but also one that doesn’t materially change anything in your life.

The little leaguer still needs to work on his hitting just like the $152.91 check didn’t help me payoff a huge chunk of debt.

What it did do was give me the momentum I needed to keep working on my craft and show me that earning money online was real.

In this intro lesson, I’m giving you the know-how to take your first baby steps online and see some cash-money results.

This quick win can give you the push you need to stick with figuring out your most profitable passive income strategy.

Once the foundational work is done, we move into our five Key Modules . . .


Creating Your Unique Brand

Before you can create a profitable online business, you need a clearly defined brand, voice and niche.

We’ll teach you how to nail each of these things down with our exclusive E.A.T. (Experience, Authority, Trustworthiness) equation.

Identify Niche - Broad vs Narrow

You can go broad or narrow with your niche, and we’ve done both.

We’ll lay out the pros and cons of each so you can choose what will work best for you from the get-go.

Pick Your Platform - Blogging, Video, Podcast - and Grow the Heck Out of It!

Seems like everyday brings a new social media platform.

Picking your top one or two channels can be about as fun as getting a root canal.

But we’ll give you a complete guide to choose your channels, along with examples of how our company uses each of them.

Once you’ve picked your platforms, we give you the step-by-step on how to grow them quickly.

The MIP (Most Import Page) on Your Site (hint: it’s not your homepage)

Many people assume your homepage is the most important page of your blog, but it’s not. It’s actually the About Page.

And there’s a very specific way you need to write this page so it connect with your clients.

I break down for you WHY this page is the most important and give you instructions on how to properly structure your About Page to maximize conversions.

The Content Creation Mastery System

Worried you’ll run out of ideas on what to share?

Think again.

Inside the Passive $1k Formula™, you’re getting all my content creation tips, tricks and techniques.

I share specific strategies so you’ll never run out of ideas as well as exercises to ensure you’re creating content your audience is dying to read!

SEO Demystified

S-E-huh??!! That’s what I thought, too.

But Search Engine Optimization is one of THE most powerful tools you can use to grow your passive income.

I’ll show you how.

Your 5 Pillar Post™ Strategy

Before you promote your blog, you’ll need THESE five posts to be live. I’ll show you what they are and how to create them.

Nurture Your Tribe

The money is in the list. If you’re not engaged in email marketing, you’re seriously missing out on building your passive income.

I’ll teach you how to grow your list and keep your readers engaged.

Increase Your Opt-ins By Up To 50%

If you don’t know what lead magnet is, you for sure need this lesson.

I’ll show you why your free opt-in is critical to your success and how to create one that’s irresistible to your ideal clients and customers.

Plus I give you tons of examples of successful Lead Magnets.

The Increased Reach Solution

Super-charged tactics on how to hack your way to getting more eyeballs on your content.

Free Press Hacks

The only bad publicity is NO publicity.

This lesson shows you exactly how to get featured in local media AND gives you tactics to get noticed at a national news level!

The SEO Targeted Landing Page

This strategy is what initially led to me landing my first $2 million client.

It can be replicated across all niches and os still just as effective today as it was when I first launched it.

The SEO Targeted Landing Page 2.0

If SEO Lesson 1.0 led to a $2 million client, just imagine how profitable THIS lesson will be;-)

Banner Ads

I’ll teach you how to use Google Adsense,, and additional online tools to get the money rolling in on autopilot.


Affiliates can add a huge income bump to your business.

This lesson covers how to find the right affiliate partners and how to implement the strategies to promote their products and services.

Sponsorship/Brand Deals

Landing a major sponsorship can put you on the map in any industry.

Here’s how to cultivate relationships with sponsors that can lead to lucrative deals.

Online Coaching

The online coaching industry is absolutely booming.

You can get paid for your expertise online - even if you’re only one or two steps ahead of your ideal client.

This lesson will show you exactly how to do it.

Digital Products

How does creating content ONE TIME and making money from it on repeat sound to you?

It’s possible with digital products like online guides, mini-courses, and other leveraged offerings.

In this lesson, I’ll give you the how-tos for creating products you can profit from while you sleep.

The Value-Driven Sales Funnel

Guess what?

You can actually repurpose your best blogs and emails and put them into automated sales funnels.

This lesson shows you how.

The Content Distribution Method

Here’s where you get all my specific, proven strategies on how to promote your content for maximum exposure.

The Engagement Equation

We’re not born knowing how to lead an audience of raving fans.

But you can learn this skill and keep your audience ultra-engaged.

Creating Your Own Unique Process

The easiest way to stand out from the competition is to name your thing and own it.

I outline how to create your process and then name it so others will be intrigued by your offer and find it irresistible.

The Webinar Rapid Success Blueprint

Webinars have been around for awhile, and they’re here to stay.

This lesson gives you a behind-the-scenes pass at how you can create your first webinar and close sales on auto-pilot.

The Digital Product Incubator

How to effectively and efficiently create your first digital offering - AND GET PEOPLE TO BUY IT!

The No-Fail Launch Solution

How to launch your first major digital products without wasting your time.

Hint: get people to buy your idea before the product is even created.

Does this sound revolutionary?

I’ll teach you how to do it in a totally authentic, sincere way, so your clients and customers can see results from the second they opt-in to your idea.

The Entrepreneur Time System

You’ll learn how to effectively schedule your days to maximize your time and not waste it on time-suckers and energy vampires.

The WH™ Growth Cycle

Learn our signature Wealth Hacker Growth Cycle™ and begin to implement the underlying principles that allow people to become Wealth Hackers®.

Find Your Swag Zone

Many people struggle wasting time in tasks that don’t move the needle for them.

Then they understandably feel exhausted and unfulfilled.

This lesson teaches you how to use your unique talents and operate exclusively in your Swag Zone - that zone where everything flows and you see maximum results for your efforts.


Plus, when you enroll in The Passive $1k Formula™, you also receive these FIVE bonus resources:

Trying to do this alone sucks. I should know, because that’s how I did it. When you join the Passive $1k Formula™, you don’t have to go it alone.

All of our students have access to a private FB community where you can connect with others who are on the same path. You’ll find encouragement, motivation, and community inside this exclusive group.

Tech is one of the biggest barriers to entry in the passive income game. There are a lot of tools that all need to play nicely together when you take your work online.

This bonus will show you how to set up the major online tools we use so you can start using them straight-away. Inside this bonus, you’ll find:

ConvertKit demo for your email marketing

ClickFunnels demo for your sales funnel

Teachable Demo for online courses

Wordpress Demo for your website

7$ funnels are GOLD. If you haven’t heard of this before, it’s basically a “baby offer” that helps people become customers as soon as they’re introduced to you.

Inside this special bonus, I’m giving you my exact $7 funnel that’s made over $75k (and I haven’t even touched it in over two years).

When you set out to create passive income, it can feel like a pipe dream. It’s helpful to see other “normal people” who’ve generated major money online.

This bonus gives you access to learn from other successful entrepreneurs in different niches. Each person interviewed has generated over six-figures per year through their online brand.

These stories are going to train your brain that this is possible for you, too.

Learn how I created, marketed and sold my first course that made over $200,000

Revealed: the exact email campaign that generated over $49k in sales.


But what kind of results do real people get?

This is the FIRST time I’m running the Passive $1k Formulain this format, so you’ll get the inaugural experience within the course.

That being said, let me share some results my students have gotten by working with me:

Luke was a professional racer who already had some good things going with a paid membership community. He came to me struggling with what next steps he could take to increase his revenue. He also had some major productivity issues and was trying to do “all the things” in his business. With just a one hour consult, I was able to show Luke how he could take back 10-20 hours per week and increase his revenue by $25k annual immediately (which he did).

- Luke Bogacki

Ryan was a financial advisor that was interested in growing his online brand. He was actually my first paid consulting call! After working with Ryan he was able to identify that he wasn’t really interested in growing his online brand for financial advising. Instead he wanted to teach men to be better men and he founded a brand called Order of Man. This has become his main business and sustains his family’s lifestyle. He loves doing this purpose-based work.

- Ryan Michler

Kate was another financial advisor who had an opportunity to work with a company overseas on a consulting/speaking package. She was actually going to be that area so she was debating only charging $5k for her time (which was a BIG time commitment). I gave her my strategy on asking for what she’s worth and she was able to land $25k instead. I actually told her to ask for at least $30k but she was too scared. The company didn’t balk at her $25k asking price and she admits she could have gotten more.

- Kate Holmes


These are REAL people who’ve gotten REAL results by working with me on their wealth hacking strategies.

They’re no different from you, and as long as you’re willing to take action like they did, you can see results, too!


Still not sure the Passive $1k Formulais your solution?

Check out our A’s to your Q’s:

What if I’m still in my soul-sucking 9-5? Is this program right for me?

YES. In fact, if you’re feeling stifled in your day job, this is exactly the right program for you. You’ll learn how to build out some passive income streams so that you’ll eventually have the opportunity to say sayonara to work that doesn’t fulfill you.

All the material inside the course is accessible 24/7 via our resource hub, so you can view it on your own time.

I’m just not sure about the price! Is this really worth it?

I heard this expression once, “Broke money don’t make money.” Basically, the idea is that you’ve gotta pay to play. Now, of course, you don’t HAVE to invest in this program.

But I promise you that the time you’ll save when you take this course is way more valuable than the $$ you’ll spend to secure your seat.

Also, be brutally honest with yourself for a second. Do you REALLY want out of your current situation? If you want it bad enough, you’ll make a way to get yourself into this program.

Do you offer refunds?

I’m confident you’ll love the materials because they were created with you in mind. But if you don’t like the resources for whatever reason, just let us know within 30 days, and we’ll issue you a refund.

I’ve got a question you didn’t answer! Who can I speak with?

If you’ve got any more questions about the program, just hit me and my team up at [email protected], and we’ll respond ASAP.

Before you go . . .

If you read this far, I know you want something better and different for you life than what you’re currently experiencing.

I did, too.

It’s why I was willing to stay up late and spend weekends hacking the internet to figure out the passive income game.

I want you to get my results without having to put in the same sweat equity I did.

Don’t be a hero. Go ahead and take the help I’m offering you.

This can be the thing that gets you back a date night with your spouse or the ability to attend your kid’s soccer game.

What’s more valuable than that?

It can be the thing that helps you finally smash the college loans and credit card debt.

Can you imagine what life will be like when those are gone?

This is your chance. I hope you take it.


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